Subscribe Your Stallion



Welcome to TrueNicks!

Attract more broodmare owners—and the right broodmares—to your stallion program with TrueNicks. As a TrueNicks member, you’ll have unlimited use of hypothetical mating reports to rate your stallions with prospective broodmares, allowing you to make better breeding decisions and increase your rate of success.

Why TrueNicks?

With other nicking products to choose from, you might ask “Why TrueNicks?” Here are some good reasons to try it:

  • Calculation includes all regional black-type stakes winners, making TrueNicks an invaluable tool for regional, national, and international markets
  • Calculation considers all international starters and racing results, providing the most accurate nick ratings
  • Classic TrueNicks reports include the top five runners bred on the given cross, making for easy conceptualization of a given rating
  • Enhanced TrueNicks reports add auction results, surface performance, win and stakes win percentages, average winning distances, colts/fillies comparisons, and the top 15 runners bred on the cross
  • TrueNicks ratings are recalculated in real time with up-to-date results from around the world, providing the most accurate and relevant ratings possible
  • Subscribed stallions are linked to The Blood-Horse Stallion Register Online and are cross-referenced to Weatherbys and
  • TrueNicks ratings for the top three finishers are included in The Blood-Horse Stakes Winners section

What will I get when I enroll my stallions?

You'll enjoy a full year of benefits that will help you make better breeding decisions:

  • A custom breeding prospect tool — increase your breeding results with this custom tool that rates your stallion with prospective broodmares.
  • Unlimited reports — You and broodmare owners can run complimentary TrueNicks reports to find which of your stallions best fits an individual mare.
  • Use of TrueNicks links and graphics on your web site — link your full roster of TrueNicks stallions from your web home page or to individual stallions from their own pages.
  • Improvements to your stallion management — increase your chances of success by targeting mares that offer a proven cross.
  • Promotion on Stallion Register Online — reach the largest audience of broodmare owners with enhanced stallion listings on The Blood-Horse Stallion Register Online.
  • Utilization analytics — regular usage reports will show you which of your stallions are getting the most views and where broodmare owners are finding them, making it easy to manage your stallion marketing.

How do I enroll my stallions?

For more information, or to enroll now, Call Byron Rogers today at 800.866.2361, ext. 6716. Or, you can complete our online Stallion Subscription Form. Once payment has been recieverd the stallion will go live within an hour.

What package should I pick?

That depends on your stallion fee and the budget that you have. The Classic and Enhanced Options share many of the same features with the major difference between them being the amount of data that your client gets when they see the report. The Premium subscription offers everything that the Enhanced package has, but also has lead generation, targeted advertising, alternate matings and more. Click on the "Learn More" on the right under each option to see the differences.

Already have stallions enrolled in TrueNicks?

If you need to renew your enrollment or subscribe more stallions, contact Byron Rogers today at 800.866.2361, ext. 6716, or by email at


Pricing for 2022

To find out what the benefits are for each subscription, click "Learn More" underneath the subscription name.

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Stallions With Fee > US$2,500
1-4 $799 $999 $1750
5-14 $750 $950 $1700
15+ $699 $899 $1650
Stallions With Fee <= $2,500
1-4 $399 $599 $1350
5-14 $350 $550 $1300
15+ $299 $499 $1250